This moisturizing shampoo Smoothes out frizzy hair, replenishes moisture, nutrients and removes product build-up. The balanced blend of Extra Virgin Olive Oil, Keratin Amino Acids and Vitamin E cleanses thoroughly and leaves hair softer, with a smoother texture and easier to style. Jamaica Black Castor Oil has a strong lipid content which helps relieve dry, itchy scalp while protecting hair from styling damage. Naturally Inspired, Formulated with Ethically and sustainably sourced Ingredients.