Finally, a color protect shampoo that helps keep hair healthier, stronger and vibrant! Not only does the NEW shampoo hold color vibrancy, but it helps to protect the hair and scalp from excess damage and helps to get hair in shape for the next color treatment. A nourishing color-protecting shampoo that throughly cleans while distributing essential oils, providing hair with long lasting body, shine and fullness while preserving its color. - Helps maintain color treatments longer (when used before the NEW Color Protect Conditioner as a complete hair care system) - Proven color hold until next treatment (usually 6-8 weeks) - Keeps its vibrancy, body and shine like the day you color treated - Reduces hair breakage, helps to retain hair strength, helps to protect the cuticle and cortex while reducing frizziness. - Unique blend of micro-enriched proteins, herbal extracts and essential oils protects not only the hair from root to tip, but the scalp as well, which is essential for maintaining your hair’s health each time you treat it. - Safe for all hair types, specially formulated for color treated hair