When a baby is born, their skin is at its most delicate. Johnson\'s Baby Shampoo consists of their mildest formula and is specially designed to gently cleanse baby’s fine hair and delicate scalp. It quickly lathers and rinses easily, leaving your baby’s hair soft, shiny, manageable and clean. Great for kids, and adults too! - Hypoallergenic* - Paediatrician and dermatologist tested - Free from dyes, parabens, phthalates, sulphates, alcohol & soap - Johnson\'s NO MORE TEARS® formula is as gentle to the eyes as pure water - Gently cleanses to keep delicate hair and scalp feeling healthy *formulated to minimise the risk of allergies.