BlanX Classic White peroxide-free formula contains Arctic Lichens that, day after day, restores teeth to their natural whiteness without harming the teeth. Lichens produce natural antibacterial substances which can control the number of bacteria present on your teeth helping to prevent plaque that leads to tooth discoloration. BlanX also contains fluoride salts to reinforce the enamel, enhancing the brightness of the teeth. Each BlanX product comes with a BlanXometre which you can use to measure your whitening progress. When used daily, BlanX gives you a healthy whiter smile. __Key Features:__ - Non-abrasive whitening toothpaste - Cleans protects and whitens - Peroxide free - Suitable for daily use