__Pure White Non-Abrasive Whitening Toothpaste__ Developed through research, BlanX® Pro is a new non-abrasive toothpaste which combines whitening and antibacterial properties to return your smile to it\'s natural white shine. The unique combination of Arctic Lichens, non-abrasive Silica and Enzymes worth together to protect and re-mineralise the enamel, counteracting plaque, dental yellowing and bacteria which can cause tartar and tooth decay. BlanX® Pure White is an everyday toothpaste for gentle, natural whitening from the first use. The BlanX® Pro formula removes stains from the enamel surface and fights oral bacteria to defend the natural whiteness of your teeth. Arctic Lichens __Key Features__ . Natural active ingredient fights plaque and naturally whitens teeth . Non-Abrasive Silica . Cleans teeth without damaging enamel . Enzymes . Breakdown and remove stains and help to whiten teeth With Arctic lichens . White defence enzymes toothpaste . Peroxide free Pack size: 75ML