BlanX Fresh White is an everyday toothpaste for gentle, natural whitening from the first use. Zinc PCA strengthens the antibacterial action, counteracting halitosis for white teeth and fresh breath. Arctic Lichens - natural active ingredient fights plaque and naturally whitens teeth Non-abrasive Silica - cleans teeth without damaging enamel Enzymes - breakdown and remove stains and help to whiten teeth A BlanXometer is included to measure the whiteness of your teeth.