Natural Fluoride Free Toothpaste with Charcoal. **Key Benefits:** - Cool minty freshness - Fights bacteria - Healthy gums and fresh breath - Naturally whitens & removes impurities. - SLS (sodium lauryl sulphate) free - Suitable for Vegans and Vegetarians A natural charcoal toothpaste with a host of bioactive and organic ingredients including soothing Aloe Vera, Activated Charcoal, Icelandic Moss and Tea Tree Oil, which help maintain healthy teeth. You can be sure that every time you brush, you are getting all the benefits that come with a toothpaste free of fluoride, and rich in natural ingredients that really work, every time you brush: Aloe Vera – helps soothe gums. Charcoal – naturally whitens & removes impurities. Tea Tree Oil – a natural antiseptic. Silica – for natural whitening. Icelandic Moss - for natural whitening. Stevia - a natural sweetener. Horse Chestnut – anti-inflammatory. Menthol – natural flavour. Regular brushing helps prevent cavities, plaque, tartar and gum problems. Since 1994, Optima Health and Nutrition has used the finest raw materials, along with the latest research, to develop into a leader in the natural products industry.