A violettoning shampoo for blonde and grey hair. Listen up owners of blonde hair! You’re next fave brightening shampoo is here. Formulated to brighten yellow; brassy tones and dulling grey hair; the Pure Blonde/Silver Brightening Daily Shampoo enhances the colour of hair and keeps it looking glossy. Unlike some violet toning shampoos; the formula doesn’t leave purple tones but brightens without staining. Hair is left soft; moisturised and with a calming and soothing lavender fragrance. Vegan Cruelty free Suitable for daily use Find out all the reasons why you should use purple shampoo [here]( https://www.beautybay.com/edited/whyusepurpleshampoo/)