A deep cleansing preshampoo. Designed to be used before your regular shampoo; the 1st Lather Shampoo works to deeply cleanse the hair of oil; dirt; and buildup from styling products. The shampoo creates a rich lather to clean the hair without stripping it of its natural oils; to help the hair absorb conditioning ingredients during the second shampoo. Hair is left clean; cleansed; and with a better response to conditioning treatments and final styling. pH balanced Suitable for all hair textures