A whitening toothpaste.Brighten your smile with the MOON Activate Charcoal Whitening Toothpaste FluorideFree. This whitening toothpaste harnesses the brightening power of activated charcoal to remove stains and reveal a longlasting; brighter smile. The peppermint taste leaves a fresh feeling; whilst the 100% vegan formula uses a blend of activated charcoal; antioxidants; and silica to deliver next level whitening results.VeganCrueltyfreeFree from SLS/SLES; parabens; and artificial flavoursFluoridefreeBeauty editor approved – find out why [here.]( https://www.beautybay.com/edited/moonoralcarewillgetyouexcitedaboutbrushingyourteeth/)Find out all the benefits of using charcoal in your body care routine [here.]( https://www.beautybay.com/edited/charcoalingredientskincarebenefits/)