Want 24 hours ultra-volumized lashes? No7 Stay Perfect Ultra mascara is a long-lasting mascara, with tubing technology that’s gentle on lashes. Unlike traditional mascaras which use pigments to boost and colour; our tubing technology formula wraps flexible polymers around each individual lash, creating buildable ‘tubes’ that are kind to lashes, last up to 24 hours and can be layered up and out – adding millimeters to even the shortest of hairs. 91% of consumers said lashes did not smudge* 90% of consumers said lashes look lifted* *Consumer testing on 100 women And at the end of your day, simply and easily remove with warm water. Making this a great, versatile alternative to waterproof mascara. Volume: 7ml