We’re in the process of updating all our packaging to create a new look and feel for No7 cosmetics. The packaging you receive may vary, but rest assured the products you’ve come to love will remain the same, giving you the best results. Treat lashes to ultimate lift and hold with our No7 Dramatic Lift Mascara. Inspired by haircare, and expertly formulated with flexible polymers and keratin, Dramatic Lift Mascara helps to boost your lashes from root to tip, using a specially designed curved styling brush to capture all lashes and push them upwards. Proven to lift lashes by 70%, your statement lashes will hold – without that heavy feeling. Great for: Lifting lashes by up to 70%, leaving you with weightless volume, hold and a wide-awake look. Suitable for sensitive skin. Why you love it: 86% agreed the product visibly builds lashes* 90% agreed the brush helps to lift each individual lash* 88% agreed it gave weightless feeling volume* *consumer testing on 111 respondents