Most Vitamin C serums are formulated with synthesised Vitamin C (ascorbic acid). Ascorbic acid is a refined white powder that is water-soluble. Once exposed to oxygen and light, synthesised Vitamin C loses its cosmetic benefits.. And as it’s water-soluble, it can only be added to a water-based formulation, which must then be made safe for use by adding some sort of preservative system. We don’t add lab synthesised Vitamin C to our serum.. Instead we use plant-based ingredients that are naturally high in the complete vitamin. This means the Vitamin C is more stable and better absorbed by your skin. Vitamin C and its role in collagen production make it a vital molecule for good skin.. 100% Natural, Vegan, Certified Cruelty Free and Made in England. Best for normal, dry, dehydrated and mature skin.. Benefits. Targets discolouration and fine lines with natural Vitamins A+C+E concentrated in Sea Buckthorn, Carrot Seed, Rosehip and Pumpkin oil.. Improves radiance and texture with organic Frankincense resin, which has a natural tightening and plumping effect.. Contains no water, fillers, colours, alcohol, parabens, mineral oil or synthetic fragrance.. Multi-purpose: This serum works overtime, nourishing dry cuticles, damaged nails, frizzy hair and rough skin.. Profile. Aroma: Bright, calming, earthy, rosy floral.. Texture: Easily-absorbed, medium-weight oil.. Skin Feel: Super hydrated, replenished, ultra smooth.. Please note this product has strong aromatic properties.. Ingredients. Frankincense Brightening Serum: *Camellia Oleifera (Camellia) Seed Oil, ^UK Hemp Seed Oil (Chemical-free farming), Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, *Rosa Canina (Rosehip) Fruit Oil,. *Oenothera Biennis (Evening Primrose) Oil, *Cucurbita Maxima (Pumpkin) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Essential Oils of *Boswellia Carterii (Frankincense), Daucus Carota (Carrot) Seed,. *Lavandula Latifolia (Lavender), *Pogostemon Cablin (Patchouli) and *Pelargonium Graveolens Roseum (Rose Geranium), Tocopherol (Non GM Vitamin E), +Limonene, +Geraniol, +Linalool.. (*Organic, ^Food Grade, +Naturally occurring in essential oils).. Directions. Warm 3-5 drops of the Frankincense Brightening Serum between fingertips and gently press onto cleansed, slightly damp skin (starting with driest parts) until absorbed. Apply morning and night.. When starting out with a facial oil, use just a few drops at a time until you can determine just how much you require per application. The goal is to have a moisturised but semi-matte complexion once it absorbs.. For dry/mature skin, this product may be used in combination with a moisturiser. Apply the serum first, allowing it to penetrate the skin. Then apply a thin layer of Frankin-Sense moisturiser Concentrate lock in the hydration.. Ethos. 100% Natural retinol alternative. Certified cruelty-free. Made in the UK. No synthetic fragrance or colour. Paraben & alcohol free, no petroleum-based ingredients.. No genetically modified organisms (GMOs). No added water. Recyclable glass packaging.