The BIG-GRIP Button Hook makes it easy to grasp buttons of varying sizes and either to pull them into place or to undo them.To do up a button, the looped end is passed through the buttonhole and then over the button, which can then be pulled through simply by pulling on the large, easy-grip rubber handle. This makes dressing and undressing independently much quicker and easier, particularly for those who have reduced dexterity or who have more use of one hand than the other.The branding for this product has changed from GoodGrips to BIG-GRIP, otherwise the product itself remains unchanged.