Barry M Lip Balm Wildlife Untamed RedBarry M has always been proudly Cruelty Free, but now they\'re committed to do more - to help nurture and protect animals around the world. Wildlife has always inspired them so now they\'re giving back, helping to protect the natural world.Barry M is working with David Shepherd Wildlife Foundation to help fund and raise awareness for their vital conservation work. By choosing this tinted lip balm, you are supporting wildlife conservation.