Max Factor Colour Elixir Lipstick 20 Luscious RedYour favourite lipstick now has a premium look. Colour Elixir Lipstick is specifically developed to give up to 24 hours rich colour & moisture in one swipe. Our amazing much-loved lipstick has a unique nourishing Elixir formula that contains a blend of 60% emollients, conditioners & antioxidants. This includes vitamin E, which gives your lips ongoing care around the clock. The lipstick delivers saturated & intense colour that makes an instant impact. It\'s comfortable to wear and feels lightweight as well as gliding on smoothly and evenly. Available in a wide range of wearable trendy shades, from nudes & browns, pinks & mauves, to your classic red. Find your favourite shade (now with a new shade number) and explore our exciting trend related shades.