Offering the perfect mauvey purple; the Ardell Beauty Matte Whipped Lipstick in shade \"Private Madam\" offers bold and beautiful results with every application. The weightless, whipped formula smoothly glides on the lips providing instant, full coverage colour and a stunning matte finish that is long-wearing and smudge-resistant.  Matte finish  Smooth formula Bold colour Huge lash brand Ardell have now created their own makeup line - Ardell Beauty, and we are super excited to stock their entire collection here on our website. You can shop all of the Ardell Beauty range, and qualify FREE 1st Class delivery in the UK when you spend £20 or more. Place your Ardell Beauty order with us now!  Ardell, Cinv, Cruelty Free, False Lashes, Lipstick, overstock, overstock80