Magnolia Norman Gould  Fragrant blooms with snowlike petals! Bred at the prestigious horticultural garden RHS Wisley, this spectacular variety makes a fabulous garden feature. From April to May, a profusion of dazzling white flowers decorates the branches of Magnolia kobus \'Norman Gould\', like a flurry of snowflakes. The blooms are lightly fragrant with purple-brown stamens. This hardy deciduous Magnolia is relatively slow-growing but blooms from an early age making a reliable and showy display. With a relatively compact habit, this well-branched variety makes a fine specimen shrub for wide borders, large lawns or woodland planting schemes.Plant magnolias in a sunny or semi-shaded position with protection from cold winds and hard spring frosts. Magnolias prefer a rich, moist, well-drained, acid-neutral soil. Incorporate plenty of well-rotted manure or garden compost to improve the soil prior to planting, mixing it thoroughly and deeply. Magnolia plants establish quicker when their roots are shaded. Following planting, apply a mulch of rotted bark chips, manure, or garden compost, taking care not to mound it around the stem of the plant.