div align=\"center\" img src=\"http://www.ethicalism.com/Store/Ethicalism/Images/BrandImages/BWCNatMasc_UltimateConditioning.gif\" / /div p Gorgeous formulations now enhanced with a longer mascara, 15% more product and amazing new brushes each dedicated to producing the best individual effect /p p headerUltimate Natural/header /p pThis Mascara will give you longer, thicker and natural looking lashes it’s the ultimate mascara. It contains organically-grown Japanese fruit wax to help keep the lashes soft and pliable/P p Beauty Without Cruelty\'s Full Volume conditioning formulation with wild berry wax with the innovative spheres “Lash Lovers” brush that creates length and definition with shading effect and lash separation as well as increased coverage reaching the full length of every lash. The brush is made with Rilsan which is made from the Castor Oil and entirely of vegetable origin/p div img src=\"/Store/Ethicalism/Images/LeapingBunnyVegan.gif\" alt=\"Leaping Bunny Vegan\" / /div