As VP of a dowdy regional discount clothing chain, Robyn Waters transformed the company into a national fashion institution. In The Trendmaster\'s Guide she features her favourite tips and examples for understanding and anticipating market trends. Portrayed in an A-Z format, this is a quick read that packs a powerful punch and includes a huge amount of insight. Anyone can use the advice in this book, as Waters stresses that recognising and reacting to trends is a learned skill, not an innate talent.