The Quiver (1861–1956) was a weekly magazine published by Cassell\'s and was \"designed for the defence and promotion of biblical truth and the advance of religion in the homes of the people.\"John Cassell (1817–1865), the English publisher and temperance advocate conceived the idea of a periodical which would supply Sunday reading for the family while touring America in 1859–1860.The first number (in the First Series) appeared on 7 September 1861. It had twenty four pages, set in small type, had no illustrations and cost one penny. It was initially in broadsheet format, but had changed to octavo format by 1864. In 1864 John Cassell published a Prospectus for a new series of the Quiver, which announced a new illustrated series (the Second Series) of the magazine, again with a one-penny weekly edition and a sixpenny monthly edition, beginning on 21 September 1864. A Third Series, now with \"toned paper\" began in September 1865, and this series continued until closure. With series three (if not Series Two also) the cover of the weekly edition featured a three quarter page illustration with the magazine title above and the start of an article below. The monthly magazine cover had an illustration.Nowell-Smith said that Cassels prescription for the magazine was to have one article each:To address the intellectFull of gushing feeling to address the heartOf a literary themeOf a juvenile tale.