Maximum colour performance for intense and even colour full of beautiful reflects and long lasting shiny hair colour Visibly improves hair quality, colour after colour, making your hair 3x shinier**. Hair is nourished and protected against dryness. ** Instrumental test vs before colouration. Unique sensorial application. Optimal scalp comfort with a non-drip velvety texture and a delicate floral fragrance for an easy at home hair colour dying experience. Hair Dye can only lighten your natural hair colour 1 to 2 levels - check the back of pack to see if it is the right hair colour shade for you. If you have long or thick hair, use two hair dye boxes. Top tips: Use an old towel as hair colour may stain it. Apply moisturising cream to your hairline to avoid staining. Dare to colour with Olia Midnight Permanent No Ammonia Hair Dye. Our 60% oil-powered formula, with natural flower oils and no ammonia, visibly improves hair quality for up to 3x shinier* hair and optimal scalp comfort.