Introducing Rimmel London Kind & Free Mascara. Our first clean mascara that delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin. It is free from mineral oil, animal derived ingredients & perfume. The packaging is also made with recycled materials* which is kinder to the environment. *PCR total pack 74% - Delivers conditioning volume & length up to 36 hours - Infused with organic certified shea butter and biotin - Vegan & clean: Made with 99% ingredients of natural origin - Free from mineral oil & perfume - Packaging is made of recycled materials - PCR total pack 74%