The Ultimate towel collection is made from 100% cotton in a premium 600gsm weight creating a soft, plush towel with excellent absorbency, reduced fibre shedding & longer lasting colour wash after wash. The pile is made using Zero Twist yarns for added loft and fluffiness. The Dunelm Ultimate Towel range feel luxurious, weighty and of high quality. The towels dry fast, and have earned top marks for absorbency and retention. Over 50 wash-and-dry cycles, this towel washes up well with no visible pulled threads. These towels have been tested by the Good Housekeeping Guide.Every year our ultimate towel range saves 1,800,000 Litres of water, through more sustainable dying process, which is the equivalent to 1-year’s worth of drinking water for 1,333 people.The Ultimate towel collection is verified by OEKO-TEX and independently tested for harmful substances as well as manufactured using sustainable processes under socially responsible working conditions.MADE IN GREEN by OEKO-TEX® is a unique product label to trace the countries and production facilities - search the product label for more information.