MODEL| HW-Q950/XU   Enrich your sound experience by bringing an incredible cinematic wireless surround sound experience into your home. This true 11.1.4ch package lets you experience sound perfected to deliver stunning performance for TV, movies, games and music. This soundbar has been tested and tuned at the award-winning Samsung Audio Lab in California, where our world-class audio engineers apply the advanced acoustic technologies and cutting-edge computer modelling to give you perfectly balanced, space-filling sound. True Dolby Atmos and DTS:X never sounded so good through the Q950A\'s dedicated speaker channels, powerful subwoofer and pass-through ports that ensure no degradation of audio quality. Samsung\'s unique Q-Symphony takes QLED TV sound to new heights. The Q950A adds Amazon Alexa Voice Assistant built-in, Active Voice Amplifier and a more powerful subwoofer to make your movies and dramas impressively cinematic. In addition, the Q950A features a built-in centre speaker for clear and precise voice clarity, Adaptive Sound for the best experience no matter what you are watching, Game Mode Pro, AirPlay 2, SpaceFit Sound, Wi-Fi & Bluetooth Connection, 4K HDR10+ pass-through with HDMI in and out. The perfect match and easy set-up for your Samsung TV.   True 11.1.4ch sound The Q950A delivers truly immersive surround sound with the courtesy of market leading technology through multiple, custom designed, built-in speakers. This alongside an incredible bass boosting subwoofer included in the box means you will be encapsulated with pure and precise directional sound 3D Object Based Sound (Dolby Atmos and DTS:X) Hear the precise location of a helicopter landing or feel the sound of rain falling from above and surrounding you. The Q950A combines true Dolby Atmos and DTS:X with our highly awarded market leading technology to take your audio visual experience to a breathtaking new level of realism. The sounds of sport, music and everything else comes alive in the 3D space that surrounds you, placing you in the heart of all the action. Samsung Q-Symphony* Treat your ears to the best surround sound experience for your Samsung TV by adding a Samsung Q-Series soundbar and unlocking Samsung Q-Symphony sound. A system that has the ability to work in perfect harmony by synchronising together to play sound simultaneously from both devices. Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers & soundbar without any complicated set-up. Get the audio experience your Samsung TV deserves, exclusively to Samsung. Built-In Centre Speaker & AVA Crystal clear dialogue so you never miss a word. With a dedicated built-in centre speaker you will be sure to hear every word of the latest news report or action packed thriller. Spend less time rewinding and more time enjoying the movies and shows you love. Amazon Alexa Built-In Easily control your smart soundbar and other compatible devices using Amazon Alexa voice control which is integrated into this Q950A soundbar. You can play music, check the weather and get questions answered completely hands-free. So sit back on the sofa and let Alexa skip the track or crank up the volume Game Mode Pro Tired of scanning the playing field not knowing where those footsteps are coming from? Not anymore. Cross-talk cancellation technology equips you with the advantage of removing distracting sounds so you can hear the precise and specific location of sounds automatically, giving you the best gaming experience, without having to fiddle with the settings. Adaptive Sound Adaptive Sound ensures the content you are watching will always sound its best with each scene optimised by AI Sound. Watching sport, you\'ll feel as if you\'re in the stadium, or during a movie, you\'ll hear the action closing in from all directions. Whether the director’s intent is to make you feel like part of the crowd or if you are required to feel like you are centre stage, the Q950A will be sure to fulfil.