MODEL | 55UP81006LR   True 4K UHD. Incredibly captivating. LG UHD TVs exceed your expectations every time. Experience lifelike picture quality and vivid colors with four times the pixel resolution of Full HD. Home to all your favourites. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform. The smallest detail. The LG UHD TV offers vivid colors and precise details with active HDR. Enjoy your favorite movies in the same quality as the original thanks to several HDR formats, including HDR10 and HLG. The sound that every genre deserves. With more than 17 million audio data points, the processor has learned to differentiate between human speech, sound effects and frequencies to optimize sound according to genre and provide a more immersive experience. You thought you knew what was smart? Think again. The LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with the new home screen, which offers more convenience and control. Play like a boss Jump in the middle of the rumble. Game Optimizer, fine-tuned HDR graphics and low input delay make gaming faster and more immersive.