Formerly I. C.E GEL Maximum Hold Styling Gel, Joico Joi Gel Firm Styling Gel offers firm-hold gel styling. It provides excellent support, control and shine for your hair styling without flaking. In addition, the UV protectants in Joi Gel Firm Styling Gel condition and protect your hair against daily environmental stress, while offering maximum styling control, body and shine for your hair. Directions: Apply a small amount to hands, emulsify and apply evenly through damp hair. Use to create wet looks or with creative hand-drying methods (scrunch drying). Ingredients: Water (Aqua), Polysorbate 20, Triethanolamine, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Keratine, Cocdimonium Hydroxypropyl Hydrolyzed Keratine, Panthenol, Yeast Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amp-Acrylates, Allyl Methacrylate Copolymer, Imidazolidinyl Urea, Tetrasodium EDTA, Benzophnone-4, Methylchloroisothizolinone, Methylisothiazolinone, Citric Acid, Limonene, Fragrance, Red 33 (CI17200), Blue 1 (CI 42090).