Bring out your best blonde with the Strength Cure Best Blonde Shampoo for all shades of colour-treated blonde, highlighted and lightened hair. Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralises and brightens ashy, brassy tones. Formulated with the Strength Cure Asta Repair , this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturised hair. Plus, our exclusive Anti Fade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. Discover the perfect balance of strength and velvety softness for your best blonde yet! Benefits: Purple shampoo Created with violet toning properties Perfect for all shades of colour-treated blonde, lightened, or highlighted hair including lifts, highlights and balayages Sulfate-Free Shampoo 100% Vegan Directions: Apply a quarter-sized amount of the purple shampoo to the scalp area of wet hair and lather. Wait 1-15 minutes, (see chart below). Rinse. Repeat if necessary. Follow with Strength Cure Best Blonde Conditioner. In case of contact with eyes, rinse them immediately. Warm Blondes: Wait 1-3 minutes before rinsing Neutral Blondes: Wait 3-5 minutes before rinsing Cool Blondes: Wait 5-15 minutes before rinsing Tip: Follow with Strength Cure Superfoods treatment for ultimate soft, touchable hair Ingredients: Aqua / Water, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Citric Acid, Taurine, Sodium Cocoyl Isethionate, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Decyl Glucoside, Sodium Chloride, Ppg-5-ceteth-20, Polyquaternium-10, Parfum / Fragrance, Amodimethicone, Coco-betaine, Hydrogenated Coconut Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/beheneth-25 Methacrylate Copolymer, Ci 60730 / Ext. Violet 2, Camelina Sativa Seed Oil, Sodium Isethionate, Butylene Gly.