Recovery Shampoo contains keratin to help protect against structural damage as well as enhancing gloss, adding smoothness and moisture. Other naturally derived ingredients include Coconut and Avocado Milk to improve damaged hair, soften and smooth the cuticle and improve shine. Benefits: Keratin protects and strengthens the hair Adds shine and enhances gloss Avocado and coconut milk moisturises and smoothes the cuticle Directions: Massage gently into the scalp and through the mid-lengths working up a generous lather. Rinse with warm water and repeat if necessary. Always follow with Recovery Conditioner. Top Tip: Recovery Repair and Protect Shampoo is great for hair damaged from overuse of heat appliances.