Achieve vibrant, healthy-looking tresses with the Pureology Pure Volume Shampoo. Designed to breathe new life into lustreless locks, this vegan shampoo boasts a restorative, body-boosting treatment. Ideal for flat or fine hair types, the colour-safe formula produces a creamy lather that won t burden your strands with extra weight. A powerhouse blend of ingredients helps cleanse the hair from root to tip, leaving locks fresh and full of life. Wheat Protein and Eucalyptus Leaf Extract power the cleanser, helping resist moisture loss and breakages. This dynamic duo also stimulates the hair follicle, creating the illusion of a fuller, bouncier mane. Infused with an aromatherapy-inspired fragrance, Pink Grapefruit, Wild Rose and Cedarwood engage the senses with a fresh, indulgent aroma. The volumising shampoo enhances weightless body, invigorating strands from scalp to ends while lifting away dirt and grime. Benefits: Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection Zero Sulfate®, 100% Vegan Formula Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood Directions Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, shampoo with Pure Volume Shampoo, and follow Conditioner with Color Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Levitation Mist. Ingredients Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein.