Targeting weakened areas of the hair, L\'Oréal Professionnel série expert Vitamino Color Masque wraps each hair with a lightweight film to protect and strengthen it against everyday wear and tear, for intense shine and colour vibrancy in just one minute. Specifically designed for coloured hair , the nourishing L\'Oréal Professionnel série expert Vitamino Color Masque uses Incell Hydro-Resist a double-locking technology to prolong colour radiance intensity with a lightweight film that repels water, helping to protect colour and enhance shine. Benefits: Colour radiance protection Nourishes Enhanced shine Directions: Smooth into towel-dried hair and allow to work for just one minute before rinsing. Use twice a week, alternating with Vitamino Color Conditioner on other days, for best results.