Brilliant detail Bring a cinematic feeling to your living room with the LG 55UP75006LF 55\\\" Smart 4K Ultra HD HDR LED TV. Thanks to a quad core 4K processor and picture upscaling, everything you watch will be packed with life-like detail. And featuring Active HDR, the TV remasters each scene to display vivid colours and rich contrasts. That means you can watch the latest blockbusters exactly as the producers intended. Atmospheric sound Whether you\\\'re playing an action-packed video game or watching the big football match, AI sound places you in the heart of the action. The LG 55UP75006LF is also Bluetooth Surround Ready, so you can connect it to portable LG speakers for a true surround sound experience. Smart TV With Google Assistant and Amazon Alexa voice control built-in, it\\\'s never been easier to find what you want to watch, control your smart home, and get updates personal to you. LG\\\'s smart platform has plenty of choice to keep the whole family entertained. Settle down to the latest content from the likes of Disney+, Netflix, and Prime Video.