Cleanse your hair whilst sealing in colour and shine with the label.m Colour Stay Shampoo. Formulated with heliogenol, a colour stabiliser that expertly combats fading, this shampoo shields visionary colour with an expert blend of wheat, soy proteins, hydrolysed silk and sunflower extracts as well as containing label.m\'s innovative Environshield Complex, meaning it also protects against heat protection. - E.D label.m Colour Stay Shampoo Combats fading Formulated with Environshield Complex to protect against heat damage Shields colour and restores shine Directions of use: - Wet hair - Apply a blob of the shampoo onto hands and lather into hair - Rinse thoroughly