Create ashy, icy blonde tones with the Moroccanoil Blonde Perfecting Purple Shampoo. Crafted to fight brassiness and yellow tones, the purple shampoo utilises deep violet pigments to neutralise and correct, leaving you with the bouncy blonde locks of your dreams. The professional-strength formula allows you to be safe in the knowledge that the components within are thorough and effective, as it glides effortlessly through your tresses, never leaving hair feeling greasy or heavy. The powerful purple shampoo offers a deep and potent cleanse, without stripping your locks of natural essential oils, allowing you to wave goodbye to dry hair and coarseness. The sulfate-free formula works to be kind to your hair, making it highly colour-safe. You deserve show-stopping, party-ready blonde locks at all times, so never compromise when it comes to purple shampoo. After only 1 use: 91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights* 92% said brassiness was toned down on blonde or grey hair* *In an independent study on consumers ages 18–65, after 1 application.