As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – harnesses the power of their new star ingredient Jamaican Black Castor Oil (JBCO) for their new range of haircare treatments. A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the conditioner’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema and itchiness, JBCO provides intensive moisture and prevents breakage. The collection’s CoWash is a vegan cleanser that purges hair of impurities while conditioning, detangling and moisturising with a unique blend of natural ingredients that promote healthy growth and balances the scalp’s microflora. Enriched with a nano-blend of Ceramides, the restorative shampoo purifies the scalp, lifting excess oils, dead skin cells and follicle-clogging product build-up and pollutants, while vitamins C and E offer antioxidant protection. Enjoy manageable locks with enviable body and brilliant shine. Free from sulphates and harsh ingredients. Cruelty-free. Vegan