British indie beauty brand Ciaté London has joined forces with Smiley Wold® to create a capsule of makeup in adorable smiley face packaging, like the Smile On Lipstick. With a smooth and creamy texture, the lipstick glides over your lips like butter, imparting rich, long-lasting colour with a satin soft sheen. Enhanced with the extracts of Poppy and Cacao, the formula ensures your lips are moisturised and comfortable. Available in two ultra-wearable, universally-flattering shades, they come in shiny gold bullets decorated with smiley-faces everywhere, making them (almost!) too pretty to use. Be Proud is a show-stopping scarlet that commands attention and makes a bold statement. Peta certified, vegan friendly and always cruelty free.