Discover vibrant tones with high intensity shimmer. Colorista Magnetic Long-Lasting Permanent Hair Dye Gel from L\'Oréal Paris is blended with pure dyes for a high intensity, glistening finish with up to 3x more shine. Create bold, lustrous colour at home with this long-lasting permanent colour formulation. The easy-to-use kit features an intensive conditioning kit to care for your hair post-colouring, offering an additional boost of shine. Suitable for all hair types, the hair dye gel allows you to switch up your look, creating shiny, dimensional colour.