Created for blondes who use harsher treatments to maintain their shade, the Joico Blonde Life Brightening Conditioner nourishes your locks to help bring out that enviable brightness. You’ll be free to enjoy smooth, silky strands that are more manageable with fewer tangles. The conditioner gives you the chance to reap these rewards without suffering from limpness thanks to its lightweight formula. Blended using Smart Release Technology, the conditioner harnesses the powers of three hair superheroes to offer protection and all-round goodness to your mane. Arginine, a key amino acid in maintaining normal hair, works to build strength to increase resilience for a healthier appearance that lasts longer. Alongside this, Tamanu Oil from Southeast Asia is bursting with Omegas 6 and 9, hydrating hair and ensuring you’re left with a shiny, glossy finish. It also helps to absorb UV rays that can fade your colour, keeping blonde as bright as its meant to be. Taming frizz and keeping strands safe from external aggressors, Monoi Oil deeply conditions and rounds off this all-encompassing treatment.