Saves 90% of water - Hozelock water storing gel & feed is the fastest acting gel available (50 times faster than nearest competitor) it acts quick to lock water into the compost. This reduces the amount of water that is wasted either by running out of the bottom of the plant pot, or due to evaporation. Only water once per week - when the water storing gel is mixed into the compost, it forms a series of miniature water reservoirs around the roots of the plant. This means that for most of the year plants in containers only need to be watered once per week.