With a hold factor of 6/10, the Elevate Powder from innovative haircare brand Fudge Professional lends body, volume and lift at the roots, to fine, limp and thin hair textures in need of some oomph. Powered by OOMF volumising complex, the fine, weightless powder adds instant texture to densify without the need to back-comb for a sculpted finish. Enriched with Hydrolyzed Wheat Protein for its moisture-retaining qualities, this means that hair can be re-styled throughout the day whenever necessary without having to add more product. styling powder promises not to dry your scalp out or leave behind any white, ashy residue. Bottle contains 30% recycled plastic.