Highlighting the powerful effects of Jamaican Black Castor Oil (JBCO), As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable and healthy tresses. A multi-tasking formula that strengthens, detangles, moisturises and nourishes thirsty hair, the Curling Crème’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema and itchiness, JBCO provides intensive moisture and prevents breakage. Applied to damp, freshly-washed hair, the leave-in conditioner delivers instant moisture, conquers unsightly frizz and enhances curl definition. Locking in precious moisture to keep your curls bouncy and strong, the buttery cream is engineered with nanotechnology that offers long-lasting hold and polished tresses that feel silky-smooth and soft. Free from sulphates and harsh ingredients. Cruelty-free. Vegan.