Designed to be both gentle and effective, Joico’s shampoo for coloured hair leaves your locks feeling refreshed and as vibrant as ever. Its formula respects the natural balance of your scalp, never stripping away essential moisture while lifting away build-ups and dirt. Thanks to a careful blend of ingredients, the shampoo works to preserve and maintain your hair colour’s life, fighting against fade with every use. It’s also ideal for improving the appearance of damage because of its powerful cocktail of Keratin, Arginine and Rosehip Oil, all of which come together to fortify your fibres. Using Smart Release Technology, a liposome delivery system ensures you reap the full benefits of these nourishing ingredients in the most efficient way. Topped off with both Argan and Manketti Oils, moisture and colour intensity will be locked in underneath an invisible conditioning shield.