The American Crew Daily Deep Moisturising Shampoo is an intensely nourishing formula that helps to keep hair feeling soft and looking fresh. Bursting with hydrating goodness, the shampoo works to nurture both hair and scalp. Infused with the signature scent of naturally certified citrus mint, the formula is designed to cleanse and condition without resulting in build-up. The shampoo is enriched with vitamin B5, providing a deeply moisturising experience for normal to dry hair. Vegan. Free-from silicone.