Shine bright and keep your blonde hair in top condition with the Joico Blonde Life Brightening Shampoo. An effective cleanser that leaves your hair and scalp free from build-ups as well as excess oil and dirt, the shampoo gently lifts particles away without stripping you of essential goodness. What’s more, the formula has been specially designed to maintain the brightness of blonde dye for a longer-lasting finish. The generous lather helps to detangle strands for a more manageable mane, making hair easier to brush and style and reducing the risk of breakage from tugging. Hair will feel softer and smoother with a shiny, silky look thanks to Smart Release Technology, a blend of three potent ingredients that bring out the best in your locks. By combining Arginine, Monoi Oil and Tamanu Oil within an invisible liposome, the shampoo manages to protect and nourish hair without weighing it down. An essential amino acid, Arginine works to make sure hair is strong and resilient, focussing on both the inside and outside of fibres for a healthier appearance. Monoi Oil ensures frizz-free results, packing in the moisture alongside Tamanu Oil’s hydrating combination of Omega 6 and 9, which come together to shield you from both the environment and UV rays. Free from SLE/SLES Sulphates.