Wisdom Natural Elements Bio Whitening toothpaste uses a combination of Bio Oils and natural ingredients to provide effective cleaning and a whole mouth detox every time you brush. The Bio Coconut Oil is combined with natural whitening ingredients to help remove stains for a naturally white smile, whilst the recommended level of fluoride is used to strengthen teeth and help prevent decay. 99% natural ingredients No colourants or synthetic flavours Suitable for vegans Cruelty free