Reds fans can now get their hands on a new collection of exclusive Hello Kitty x LFC merchandise, thanks to a new global collaboration between the club and Japanese creator, Sanrio in celebration of Hello Kitty\'s 45th anniversary. First created in 1974, Hello Kitty has become a popular character among people of all ages and represents a symbol of happiness, kindness and friendship. Made up of a wide variety of products for children, from backpacks and drinks bottles to stationery sets and footballs, the new range merges LFC\'s sporting style with Sanrio\'s most iconic and lovable character and features 35 key pieces.The collection also includes apparel for babies, girls and women, each emblazoned with the signature Hello Kitty character. Inlcudes one unsharpened, Hello Kitty wraparound print pencil and one LFC Hello Kitty rubber.