Reveal striking pearly whites with JĀSÖN Whitening Coconut Cream Toothpaste, a whitening toothpaste enriched with a cocktail of essential ingredients from the earth (99% earth-sourced). Promoting bright, stain-free teeth, the toothpaste combines Virgin Coconut Oil with Bamboo Powder, Strawberry extract and Pineapple enzymes to promote a brighter, whiter-looking, gleaming smile. Gently cleansing teeth, the whitening toothpaste will leave your mouth feeling sparkling clean with fresh, sweet breath. Free from fluoride, SLS, parabens, artificial colours/sweeteners, saccharin, propylene glycol and gluten. Not tested on animals.