Redken All Soft Shampoo cleans with an ultra-rich formula that leaves hair soft and smooth. Key Ingredients: • Silk-Luxe Complex • Gold Camelina = Adds Luminous Shine • Avocado Oil = Provides Silky Softness • Olive Oil = Inside-Out Conditioning • Silk Amino Acid = Helps Strengthen Why It Works: Advanced silkening formulas contain Redken\'s exclusive Interbond Conditioning System and illuminating Silk-Luxe Complex to provide dry hair with intense softness, replenishment and strength. Hair is wrapped in softness with increased manageability, movement and luminous shine.