The tasty formula of Truthpaste Kids is suitable for the whole family, but it has been designed with little teeth in mind. The mineral base with Coconut, Calendula, Xylitol & Aloe Vera helps to maintain healthy teeth and gums, prevent bacteria and protect against early signs of decay. Sweet Orange flavour 100% Natural Vegan Zero-Waste 16% Xylitol to fight plaque & support a healthy pH balance. Free from foaming agents, SLS, Fluoride, Triclosan, Glycerine & Palm Oil. How to use: Scoop to place a pea sized amount on toothbrush and brush for 2mins, avoiding swallowing. Always accompany small children whilst brushing. Keep out of direct sunlight and replace lid firmly after each use. Not for eating! Suitable for use during pregnancy or breastfeeding.