most absorbable form of coq10 ,sunflower oil-based to aid absorption ,a popular choice for the over 50s ubiquinol is produced naturally in the body, converted from the vitamin-like compound, coq10. this substance is found in every cell with the heart comprising the highest concentrations and plays a key role in energy production. many people now consider ubiquinol an advance on the more widely used ubiquinone form of coq10 traditionally included in supplements. since the body\'s ability to naturally produce coq10 and convert to ubiquinol declines as we get older, taking a supplement is an excellent choice for the over 50s and those on cholesterol-lowering medication, like statins, which are known to deplete natural stores of coq10. ubiquinol is also great for people with digestive issues or specific health concerns wanting to ensure maximum absorption. our high-strength, one-a-day formula contains 100mg of body-ready ubiquinol, the equivalent to 280mg of coq10. evidence suggests the body absorbs ubiquinol best when dissolved in quality vegetable oil. we\'ve suspended our formula in sunflower seed oil, encapsulated in soft-gel capsules not tablets to support maximum absorption and preserve freshness. our ubiquinol and coq10 products are made in uk factories working to rigorous good manufacturing practice (gmp) to meet our quality standards. this product isn\'t suitable for vegetarians or vegans. at nature\'s best, we want to help our customers choose the best coq10 formula to suit their needs. if you\'re unsure about what to pick, please get in touch with one of our expert nutrition advisors. just click the \'nutrition advice\' button located at the bottom right-hand corner of our website to start a live chat with a member of our nutrition team. alternatively, you can find out more about |ubiquinol and coq10 here//b608//class=f-brand !important|.